The Middle East RoTIC event was sponsored by the cream of the Rotating Machine industry and since it was a truly focussed event it gave us access to experts interested in our products. Speaking with experts and users it was a great opportunity to also learn more about the needs of the market. The organisers did a first-class job of the organisation encouraging delegates to visit the relevant product booths and ensuring sufficient time for breaks between conference sessions. The highlight though was the parallel Conference where Kehui presented the topic “The Application of a Switched Reluctance Drive to a Constant Pressure Water Supply”. Whilst this covered just one application, the ME RoTIC exhibition provided the opportunity to demonstrate our motors’ wide range of applications.